The W.L. Petrey Full Service Advantage!
When you say 'PETREY', you've said it all!
Serving Convenience Stores & Retail Grocery Since 1898
About Petrey Novelty
The "Full Service Advantage" available through W.L. Petrey Wholesale is unmatched in the industry.
W.L. Petrey Wholesale operates as a DSD (Direct Store Delivery) merchandiser in 31 states, primarily servicing convenience stores with OTC/Novelty products. With a 14-day service cycle and 100% guarantee, we ensure your shelves are always stocked with the latest and most profitable merchandise.
Our professional sales staff brings years of experience and industry knowledge to help you maximize your sales potential. We micro-manage each store location to ensure optimal product placement and inventory levels.
Established 1898
Over 125 years of excellence
2000+ Stores
Trusted customer base
31 States
Extensive coverage
100% Guarantee
Full service commitment
Why Retailers Choose Petrey Novelty
Over 125 Years of Excellence
Founded in 1898, serving the convenience store and retail grocery industry for over a century
Professional Sales Staff
Knowledgeable team with years of experience dedicated to your success
Operating in 31 States
DSD merchandising with over 2000 store customers nationwide
100% Guaranteed Sales
Full credit for damages and slow-selling merchandise with seasonal pickup
W.L. Petrey Novelty, Inc. | The "Full Service Advantage"
9 Key Strengths That Set Us Apart
View Our Strengths
- Established company founded in 1898
- Micro Manage each store
- Professional, Knowledgeable Sales Staff
- Place products based on customer location
- 89 product categories in Petrey System
- Our reputation in the industry
- Computer generated invoices on site
- In-House Accounting Office
- Customer base over 2000 stores
50 Years of History
Guaranteed Sales
Our company is committed to replacing any slow moving or damaged products with new merchandise, and removing any excess merchandise (overstocks) from promotions or seasonal activity as long as you are doing business with Petrey Novelty, Inc.
*Guaranteed Sales does not include the return of empty packages or the removal of working stock inventory that is used by the store or their employees. Guaranteed Sales does not include the removal of working inventory if the retailer begins business with another supplier except to pick up racks that we had furnished.
Our Policy
We at Petrey will always work to see that your stores are stocked with the latest fads at competitive prices.
We would like the opportunity to serve you and to put our OTC/Novelty Sales organization to work for you.
We know in order for our investment in our people, merchandise inventory, and display aids to grow and be successful, we must help you, the customer, achieve your sales gross profits objectives.
Store Service Based on Sales Volume
Flexible service tiers to meet your store's needs
Weekly Service
Stores that are located on the interstate, close to the beach or a theme park and require weekly service, will receive weekly service.
Bi-Weekly Service
Stores that average over $200.00 each delivery are serviced every two weeks.
Tri-Weekly Service
Stores that average less than $200.00 each delivery are serviced every three weeks.
100% Guarantee - 50 Years of History
Our commitment to your success
100% Guarantee
- All merchandise 100% guaranteed
- Full credit for damages or slow selling merchandise
- All seasonal merchandise picked up and credited when season is over
- Remove excess merchandise from promotions
Our Commitment to Your Success
We at Petrey will always work to see that your stores are stocked with the latest fads at competitive prices. We would like the opportunity to serve you and to put our OTC/Novelty Sales organization to work for you.
We know in order for our investment in our people, merchandise inventory, and display aids to grow and be successful, we must help you, the customer, achieve your sales gross profits objectives.
Note: Guaranteed Sales does not include empty packages, employee-used stock, or inventory removal when switching to another supplier (except racks we furnished).
Other Petrey Programs
Additional services from W.L. Petrey Wholesale
ATM
Beverage
Deli
Grocery
Prepaid Wireless
Vending
Visit www.petrey.com for more information about our complete service offerings
W.L. Petrey Novelty, Inc.
Serving convenience stores and retail grocery with the Full Service Advantage since 1898.
Contact Information
10345 Petrey Hwy., Luverne, AL 36049
Phone: (334) 230-5674
Fax: (334) 335-2422
Email: mail@petrey.com
Quick Links
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